CONTEXT
GOOD EARTH is an e-commerce web app to support 4 different sustainable values. Then, find brands that support those same values.
PROBLEM
It is time-consuming to go to different companies’ websites to find if the product that you are purchasing is not “green washing”. Many companies implement green washing in there branding to deceive the consumer into believing that a company product is sustainable.
GOAL
1. Is to facilitate the user to find honest sustainable brands.
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2. Educate the users to identify brands and companies that are impacting the planet and helping people.
3. Gives the user the confidence to purchase a product with sustainable values.
User Stories
During the design process and based on assumptions by conducting informal interviews. I developed the following user stories.
“As a customer, I want to have access to advanced filtering options, so that I don’t have to browse through a lot of products to find what I’m looking for.”
“As a new customer, I want to access the inventory without having to register, so that I can make sure this store has what I’m looking for before having to create an account.”
“As a frequent customer, I want to be able to save my favorite search criteria, so that I can easily find what is most relevant to me.”
User Flow
After establishing the user stories I developed the user flow demonstrating the user’s actions when going through the app’s features: search, filter, and purchase.
Exploratory Sketching
Rapid low fidelity wireframes sketch on paper highlighting the interactions from one screen to another and focusing on the users' stories.
Prototyping
Rapid prototyping and user testing to focus on a task such as: Filter and Purchase
Brand Style Guide
Mobile Screens
Easy to purchase and support what matters the most to you.
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